Recipient experience
How the link arrives 💌
When your gift is ready, you get a private link to share however you like, by text, WhatsApp, email, anywhere. Here are a few ways it can land for the person you send it to, from a tappable preview card to a full screen reveal.
1 In-thread card
A rich card,
right in Messages
The link unfurls into a big tappable poster with a play button. No app, they just tap and it plays.
Today 9:41 AM
Mom, we made you something 💛 Happy Mother's Day. Tap to watch and listen:
For Cynthia 💐
2:18
From Marcus, Jamie and Olivia
"All the years you held us"
Oh my goodness 😭😭
🎬The link builds a rich preview with the video poster and song title
👆One tap plays it inline or full screen, no install
💬Feels native to the conversation they're already in
Best forFeeling effortless and familiar. It looks like any link a friend would send, just prettier.
2 Lock-screen moment
A nudge on
their lock screen
It arrives like any message, but the preview is warm and personal, building a beat of anticipation before they tap.
9:41📶 🔋
🎶
Messagesnow
Marcus
Mom, we made you something 💛 Happy Mother's Day. Tap to watch and listen…
tap to open
↑
🔔Lands as a normal, trusted message with a high open rate
💛Your preview line sets the emotional tone
✨The reveal happens after the tap, a little suspense
Best forLess tech savvy recipients, like parents and grandparents, who just open their messages.
3 Full-screen unwrap
A full-screen
reveal on tap
The link opens a branded full screen "for you" moment. Their name, the cover, one big play button. The gift feels like an event.
9:41📶 🔋
New · for you
A song from Marcus, Jamie and Olivia
"All the years
you held us"
Cynthia,
press play
Your kids made you a song. 🎶
2 min 18 sec · folk
🎁Opens a dedicated gift page, not just a video file
👋Greets them by name, it knows who it's for
♾️Lives at a link they can revisit forever
Best forMaximum wow. The most gift like, shareable, and on brand of the three.